Aligned with your SEO, not against it
Smart Campaigns bids on any keyword that looks cheap, including ones your own SEO already ranks for. Adrian shares the keyword map with Sarah so paid spend supplements organic instead of cannibalizing it.
Adrian·Ads SpecialistNewAdrian connects your Google Ads, reads the data, and runs campaigns that match the pages your team actually shipped.
Mention @Adrian to launch a campaign.
Google Ads shows clicks. GA4 shows sessions. Your product analytics shows signups. Nobody joins them. Adrian reads David's conversion data inside the same project and adjusts bids on what users actually do.
Madgicx and AdEspresso lean on rule-based automation you configured 6 months ago. Adrian recommends bid, budget, and pause decisions with reasoning you can challenge before they go live.
Generic AI ad copy generators do not know your product, your PRD, or your landing page headline. Adrian drafts responsive search ad variants in the same workspace as the page they point to.
From your first prompt to a shipped result — here is how Adrian actually works.
Adrian starts from who actually converts, not who looks good in a slide deck.
Hand-off to DavidPaid and organic share one keyword list — your funnel becomes one strategy, not two competing budgets.
Hand-off to SarahHeadline variants, ad copy, audience segments, landing destinations — drafted as a launchable plan.
Campaigns go live with daily caps and CPA targets so spend never runs away while you sleep.
Bids, audiences, creative, channel mix — Adrian shifts budget to winners between human reviews.
OAuth-based connection to your Google Ads account through the Growth toolkit in Atoms.
Dashboard view of accounts, active campaigns, spend, conversions, and trends without leaving Atoms.
Identify which regions drive conversions and which burn budget, then adjust geo-targeting.
Headlines, descriptions, and ad copy variants drafted to match landing page intent and brand voice.
Adrian proposes keywords, match types, and bid strategies tied to conversion goals.
Coordinates with Sarah and Alex so ad copy and landing page message stay consistent.
Uses conversion data from David to recommend budget shifts and creative refreshes.
Hand-rolled workflows are slow, manual, and tool-heavy. Hover any card to see why each gain matters.
Coming from Google Ads Smart Campaigns? Here is where Adrian pulls ahead.
Smart Campaigns bids on any keyword that looks cheap, including ones your own SEO already ranks for. Adrian shares the keyword map with Sarah so paid spend supplements organic instead of cannibalizing it.
AdEspresso optimizes when you log in. Adrian watches creative, audience, and budget signals continuously and shifts spend to winning combinations — your CPA drops without a human in the loop.
Madgicx and most ad tools rely on platform-side audiences. Adrian pulls David's analytics on who actually converted and targets those personas on the right channels — no "optimize for clicks that never buy."
| Feature | Atoms Recommended | AdEspresso |
|---|---|---|
| Aligned with your SEO | Shared keyword map with Sarah | Bids against your own organic |
| Continuous optimization | Between human reviews | Black-box auto |
| Audience from real conversion data | Pulled from David's analytics | Platform-side lookalikes |
| Cross-channel mix | Google + Reddit + Meta | Google only |
| Auto-bid + budget caps | Yes | Yes |
Adrian does not work alone. Here is how the handoffs land when you build with the full team.

Sarah and Adrian share the keyword map. Paid and organic land on the same SERP with one message.
See how Sarah works
David surfaces which campaigns drove revenue; Adrian shifts spend toward winning audiences.
See how David works
Iris identifies high-intent personas; Adrian targets them on Google with copy that matches their search intent.
See how Iris worksConcrete campaign types Adrian launches with the rest of your AI Team.
Drive qualified trials from high-intent keywords with landing pages built to convert.
Scale product ads with budget and bidding tuned to actual purchase data.
Lead forms paired with landing pages built specifically for conversion, not retrofitted.
Protect your brand terms and capture comparison searches with tailored ad copy.
Geo-targeted campaigns aligned with city pages Sarah builds for local SEO.
Coordinate ads, landing page, and analytics in one launch instead of three separate setups.
@Adrian we are launching the invoicing module next week. Pull Emma's PRD and Sarah's keyword list, propose ad groups, draft headlines and descriptions, and tie the campaign to the /invoicing page Alex deployed.
@Adrian connect our Google Ads account and audit the last 60 days. Surface the top 3 wasted-spend campaigns, the geographic regions burning budget, and a proposed reallocation.
@Adrian a competitor is bidding on our brand. Set up a defense campaign with branded keywords, write copy that highlights our positioning, and coordinate with David to track the CTR shift.
@Adrian the "AI invoicing" ad group is hitting 4x ROAS at $40/day. Propose a scaling plan with budget steps, creative refreshes, and a guardrail so we pause if CAC blows past $60.
No agent works alone. Tap any teammate to see how they handle their part of your product.
Stop running ads disconnected from your product. Let Adrian launch, align, and optimize Google Ads with your AI Team in Atoms.